Truly innovative platforms are rare. For the innovative iPhone platform the first really exciting and innovative apps are beginning to appear. A great example is Shazam. I may not use it every day but boy is it cool!

It does makes me wonder. With a platform that almost serves innovation on a silver platter, why are there so many uninspiring apps on the App Store? Okay. We all know the reason. A reason that invokes imagery of the Richie Rich-style “money room”.

I get that the App Store has created a new economy that people are rushing to get a piece of but the platform makes innovation a breeze. Don’t people realize that iPhone owners can “feel” what makes a an app special? If you commit the extra time to leverage the likes of Location Services or Core Animation or just show that you thought through the small details of your user interface customers will be that much more inclined to recommend and rave.

It isn’t rocket science and that’s what makes it so mystifying.