Double Encore, Inc. > Services -- Your iPhone App Consulting and Development Team

At Your Service

Double Encore, Inc. offers iPhone consulting and development services to help our clients differentiate on the App Store through a holistic, inspired approach called Start to Market. We focus building high quality applications in a reasonable timeframe. Our deep experience with the iPhone SDK and Cocoa together with our industry expertise help you get the most out of the App Store marketplace.

In the early days of the App Store, developers were quick to build as many apps as possible in hopes of striking rich. We decided to take a different approach. To focus on building quality, not quantity. Our apps are built with an iterative development process which leverages our years of Apple platform experience, the pragmatic lessons learned, and a do-whatever-it-takes mentality. The App Store is cluttered today, and will be even more cluttered tomorrow. It is vital that you rise above the fray and don't share space with iPhone apps that are poorly implemented, crash often, and otherwise provide a lousy user experience.

Double Encore's Rapid, High-Quality iPhone Development service includes:

iPhone App Development - innovative, high-quality app engineering
Backend Server Development - web services to move content to and from your app
Project Management - keeping development on schedule
Quality Assurance - bug reports and fixes before your app ships
User Testing - ensuring your app is intuitive for the typical iPhone user
Performance Tuning - optimized for a fluid user experience
Memory Management - avoid memory related crashes

User Experience Design

With the growing number of applications on the App Store today, first impressions can make all the difference. We believe that great user interfaces are vital to an app's ultimate success. Our design philosophy is to provide a simple, straightforward user experience that is also visually striking. The user interface should place the app's most important features within just one tap. We heavily utilize built-in user interface elements in situations where they enhance and simplify the user experience.

Double Encore's iPhone User Experience Design service includes:

Design - a comprehensive user experience recommendation for your app
Wireframes - a full set of wireframes showing you how the app behaves
Mockups - high-quality mockups of the app design and branding

Marketing Strategy

With 25,000 apps in the App Store today and over 100,000 by this time next year, it is becoming increasingly important for apps to be marketed beyond the App Store. Coverage on technology sites or in traditional media is one of the best ways to draw people to the App Store, but more important is providing a compelling experience that offers stickiness and adds a viral aspect to your app.

Double Encore's iPhone Marketing Strategy service includes:

Monetization Strategy - determining the most effective way to generate revenue
Brand Management - reenforce your brand outside the App Store to drive app downloads
Beyond the App Store - getting the most out of social media, traditional media, and online advertising

App Store Analytics

When it comes to downloads, price points, and feedback how does your app compare? Understanding the competitive landscape of the marketplace is key to app iPhone app business strategies. We constantly monitor the App Store space so we provide clients key market data so you can make informed financial decisions. We also incorporate tracking analytics into your application so you can generate very detailed data about how people are using your app which is a great way to determine what features should be added in the future.

Double Encore's iPhone App Store Analytics service includes:

Comparable Analysis - delivering facts and figures about the competitive landscape
Pricing Analysis - setting the right price strategy to maximize revenue
Analytics Tracking - app specific usage data available from a web dashboard

App Store Optimization (ASO)

Even high quality apps can get lost due to the large inventory on the App Store today. Just like the broader Web, the App Store uses search technology that can be leveraged to enhance your apps visibility within the iTunes market. ASO will soon be the next competitive battleground on the App Store. Are you ready to compete?

Double Encore's iPhone App Store Optimization (ASO) service includes:

Storefront Audit - a thorough review of your existing storefront
Keyword Research - a review of which keywords and phrases will optimize placement within the iTunes market
Storefront Description - a custom tailored storefront description to increase visibility

Customer Support

Ongoing support for your app can go a long way to create a positive reputation and let your customers know that you are listening to their feedback. What's better than having the team who built your product deliver both frontline and engineering support to your customer base? Think of us as your rapid response team. Reputation matters.

Double Encore's iPhone App Customer Support service includes:

Customer Relations - helping you develop and effective technology support system
Community Management - leverage social media to provide direct customer outreach
Frontline Support - providing help to users of your app
Engineering Support - some issues require engineering support